As the Global Demand Generation Digital Copywriter and Global Content Marketing Leader for Kimberly-Clark Professional, I drafted original copy, provided strategic and creative campaign direction and coordinated weekly with the Asia Pacific (APAC) marketing activation team, based in Singapore, India and Australia, to launch a full-funnel, B2B integrated digital marketing campaign in the APAC region.
Campaign supported the healthcare segment in Asia Pacific, highlighting Kimberly-Clark Professional's expertise as a thought leader and supplier in the region.
Campaign elements included a custom microsite, articles, infographics, video, LinkedIn sponsored ads, LinkedIn organic posts and email nurture series.