Kimtech Polaris Nitrile Exam Gloves product launch

As the Global B2B Marketing Content Strategist for Kimberly-Clark Professional, I led the content strategy development and copywriting execution for the Kimtech Polaris Nitrile Exam Gloves product launch in North America and Europe. 

A full-funnel campaign, the content strategy and content were designed to: 
*Drive awareness about the new Polaris exam glove. 

*Provide content that educates customers about Polaris. 

*Influence customers to request samples of Polaris. 

Digital campaign elements include owned webpages, paid LinkedIn ads, paid display ads,  paid and organic YouTube video content and an email marketing nurture series.