As the Global Demand Generation Digital Copywriter for Kimberly-Clark Professional, I drafted original copy, provided creative insights and coordinated with legal and regulatory teams to launch the N95 Pouch Respirator Paid Media Campaign in the United States.
Campaign was launched to support the high demand for N95 Pouch Respirators during the Covid-19 pandemic.
Campaign elements included a microsite, LinkedIn sponsored single image ads, paid banner ads, Inside Sales email, phone and video scripts.