As the Global Demand Generation Digital Copywriter for Kimberly-Clark Professional, I drafted original copy, provided creative insights and coordinated with legal and regulatory teams to support the Global Workplace Hygiene Campaign.
Campaign was launched to support the high demand for facility management insights and best practices during the Covid-19 pandemic.
Campaign elements were written in English and then localized in priority markets in Asia, Europe and Latin America. Campaign assets included microsites, landing pages, email marketing, short-and-long form blog content and paid ads.