As the Global Demand Generation Digital Copywriter for Kimberly-Clark Professional, I drafted original copy in English, provided strategic and creative campaign direction and coordinated weekly with the Asia Pacific (APAC) marketing activation team, based in Singapore, India and Australia, to launch the KleenGuard PPE integrated campaign in the APAC region.
Campaign was launched to support KleenGuard's G10 Blue Nitrile Gloves product line and the brand's other PPE offerings.
Campaign elements included a custom landing page, seven-page eBook, blog, paid ads, LinkedIn organic posts and email series.
The original copy was translated from English into local languages to accommodate local market needs.