As the Global B2B Marketing Content Strategist for Kimberly-Clark Professional, I led the content strategy development and copywriting execution for the WypAll 'Right Purpose' Wipes campaign in North America and Europe.
A full-funnel campaign, the content strategy and content were designed to:
*Drive awareness and strengthen market positioning for the WypAll brand.
*Provide educational content about WypAll's task-specific wipes portfolio.
*Drive customers to request samples of WypAll.
Digital campaign elements include owned webpages, articles, long-form thought leadership content, paid LinkedIn ads, paid display ads and an email nurture series.
Original copy was transcribed and translated from American English to British English, French and German to accommodate local market needs.